The advisor that
sits on neither side.
A solo advisory practice with three decades of display-industry scar tissue — and a deliberate refusal to be anyone's distributor.
Why this practice exists
India's display and visual-technology market is large, fast and unforgiving. Global brands arrive with world-class products and stumble on distribution. Strong channel partners carry the wrong mix and lose margin they never see.
Until now there has been no neutral place to turn — only distributors selling their own line, or consultants with no real channel scars. IDVAC was built to fill exactly that white space: pure-play, brand-agnostic display and channel advisory for India.
Global knowledge, drawn from work across India, Korea, Taiwan and the USA. An Indian view, earned on the ground, counter by counter.
To be the most trusted independent voice in India's display and visual-technology industry — the first call a brand or channel partner makes before a big decision.
To give global brands an honest path into India, and Indian channel partners a sharper way to win — through neutral, experience-led advice that never has a side to sell.
What IDVAC is — and is not
Our value depends entirely on our independence. So we draw the line clearly.
IDVAC is
- An independent advisory practice
- Brand-agnostic and conflict-aware
- Paid for advice, not for product margin
- Grounded in real channel experience
- On the client's side of the table — always
IDVAC is not
- A distributor or reseller
- Tied to any single brand or vendor
- Earning hidden margins on your purchases
- A sourcing agent with a quota to fill
- A consultant without industry scars
Led by the founder
IDVAC is a founder-led practice. Every engagement is handled personally — no juniors, no hand-offs.
Sanjoy Bhattacharya
A career spent building display and monitor businesses across four countries — from sales floors to national strategy. Sanjoy has sold over 10 million monitors, built ViewSonic India's business from zero to roughly ₹140 crore, and taken brands to a #5 national position.
That experience spans the full ecosystem — global OEMs, national distributors, and the regional partners who actually carry product to market. IDVAC distils all of it into one neutral, on-call advisory relationship.
- TVS Electronics
- Redington
- LG Electronics India
- Acer India
- ViewSonic India
Career Highlights
- 10M+ monitors sold across a career in display
- ₹140 Cr ViewSonic India business built from zero
- #5 national brand position achieved
- 4 countries — India, Korea, Taiwan, USA
- 35+ years across India's display & IT industry
Ready to get an honest read on India?
One conversation is enough to know whether IDVAC is the right partner for your next move.
Book a Consultation →