Turning Display Expertise into Profitable Growth.
A solo advisory practice with three decades of display-industry scar tissue — and a deliberate refusal to be anyone's distributor.
Why this practice exists
India's display and visual-technology market is large, fast and unforgiving. Global brands arrive with world-class products and stumble on distribution. Strong channel partners carry the wrong mix and lose margin they never see.
Until now there has been no neutral place to turn — only distributors selling their own line, or consultants with no real channel scars. IDVAC was built to fill exactly that white space: pure-play, brand-agnostic display and channel advisory for India.
Global knowledge, drawn from work across India, Korea, Taiwan and the USA. An Indian view, earned on the ground, counter by counter.
To be the most trusted independent voice in India's display and visual-technology industry — the first call a brand or channel partner makes before a big decision.
To give global brands an honest path into India, and Indian channel partners a sharper way to win — through neutral, experience-led advice that never has a side to sell.
What IDVAC is — and is not
Our value depends entirely on our independence. So we draw the line clearly.
IDVAC is
- An independent advisory practice
- Brand-agnostic and conflict-aware
- Paid for advice, not for product margin
- Grounded in real channel experience
- On the client's side of the table — always
IDVAC is not
- A distributor or reseller
- Tied to any single brand or vendor
- Earning hidden margins on your purchases
- A sourcing agent with a quota to fill
- A consultant without industry scars
Sanjoy Bhattacharya
Founder & Chief Consultant - IDVAC
I have lived inside the display industry for over three decades — from the distribution floor to the global board room.
5
Worked with Leading IT Brands
3
Managed 3 Display Global Brands
No.3
Built IDC-Ranked Market Leaders
Career Journey
~35 years across the global IT & display brands- LG Electronics India
- ViewSonic India
- Redington
- TVS Electronics
- Acer India
Signature Achievement
VIEWSONIC INDIA — BUILT FROM ZERO
Built ViewSonic's India business from a standing start —
scaling it from near-zero to a market-leading position in
the display category. Drove exponential, year-on-year growth,
turning the brand into a serious contender in a market it had
barely registered in before.
Worked directly with top management across 5 countries and five of the world's leading IT & display brands.
I founded IDVAC to be the strategic partner this market always needed but never had — turning hard-won expertise into profitable growth.
Ready to get an honest read on India?
One conversation is enough to know whether IDVAC is the right partner for your next move.
Book a Consultation →