Market Entry
Why "wait and watch" is the most expensive India strategy
The hidden compounding cost of a delayed launch in a market growing this fast.
Insights
Blog, case studies & reviews
Field notes from India's display industry — plus the results and words of the people we work with.
From the Blog
Field notes & opinion
Channel
The counter-share number most brands never measure
What's actually happening at the point of sale — and why it decides your India fate.
Pricing
Indian pricing isn't "cheaper" — it's different maths
How margin really works across distributor, dealer and retail in India.
Note for Vertitect: wire this grid to a simple blog CMS so Sanjoy can post without code.
Case Studies
Results, not promises
0 → ₹140 Cr
Building a monitor business from scratch
A global display brand with no India footprint, taken from zero to a leading national position through deliberate channel design and pricing discipline.
#5 nationally
From unknown to top-five brand
Channel re-alignment and capability building that moved a struggling brand into the national top five — counter by counter, partner by partner.
Illustrative of the founder's track record. Client-specific case studies to be added as engagements complete.
Reviews
What partners say
"
An advisor who actually knows the counter, not just the slide deck. The honesty is the whole point.
RD
Regional DistributorSouth India
"
The Deal Desk paid for itself on the first bid. We'd have left real money on the table without it.
CP
Channel PartnerDisplay & Signage
"
A neutral read on India we simply couldn't get from any vendor. It changed how we entered.
GB
Global BrandMarket Entry Client
Placeholder testimonials — replace with named, approved client quotes as they come in.